Hui Yin, Zhejiang University
Digital technologies have been widely used for volunteer management, but their impact on volunteer outcomes has rarely been studied. Based on the motivation-hygiene theory, this study divides digital management into two categories – monitoring and empowering, and further applies the psychological contract theory to study the mechanism through which digital management affects volunteer outcomes.
Through a questionnaire survey of 1,980 Chinese volunteers on digital platforms, the results show that: empowerment-oriented digital management positively affects volunteer outcomes by positively influencing volunteers’ relational psychological contracts; monitoring-oriented digital management negatively affects volunteer outcomes by positively influencing volunteers’ transaction psychological contracts. The complexity of volunteer service weakens the mediating role of psychological contracts in the impact of digital management on volunteer outcomes. The research reveals differentiated influence mechanisms of various digital management strategies on volunteer productivity, providing insights to advance the digital management for volunteers.
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